Bolton Footwear is one of Southern Africa’s foremost footwear companies, comprising of four factories with an unparalleled ability in the manufacture of footwear. We are also active in the footwear wholesale trade.
The ranges of some brands are complemented by imported footwear where the group is not active in the type of construction of footwear, or when volumes are uneconomical to manufacture.
All footwear offered by the Group is targeted at defined market niches, competitively priced and manufactured from the highest quality of leather and raw material available.
Seasonal advertising campaigns are launched on a national scale in magazines and national newspapers. In-store promotions and point-of-sale display materials support retailers. Participative advertising with major customers is also undertaken from time to time.
All brands are packaged in attractive boxes which are coordinated to complement the national advertising campaigns.
The Group’s four footwear production plants in Great Brak River, Oudtshoorn and Cape Town produce 8 000 pairs of high-quality leather footwear per day.